Yvonne Reichmuth is a creative director, designer and entrepreneur based in Zurich, Switzerland.
Current positions include
Founder & Creative Director at YVY AG
Creative Director & Strategist at eera communications
Boardmember & Consultant at GNL Footwear
Brand & Partnerships at Oazo Homes
"With over a decade of experience building brands, I work at the intersection of design, business and culture.
I founded YVY, the Swiss luxury brand known for contemporary leather statement pieces that merge traditional craftsmanship with bold innovation. Over the years, YVY has been featured in Vogue, Dazed, Numéro, etc and worn by artists including Madonna, Lady Gaga, Kristen Stewart, Billie Eilish and Taylor Swift.
Today, alongside YVY, I divide my time between founding, consulting and board work, helping ambitious companies build thoughtful brands and experiences. My current roles include serving on the Board of Directors at GNL, where I also consult on the brand's creative direction, leading brand and marketing at Oazo, and developing brand strategy and creative direction for clients through eera communications.
My background spans fashion, automotive, hospitality and luxury. Previous projects include leading Colour & Trim at Piëch Automotive, where I helped define the visual identity of a Swiss electric sports car, and collaborating with Longines Watches on a patented modular strap concept launched globally with Kate Winslet as ambassador.
Alongside my consulting work, I regularly give keynotes, lectures and panel talks on entrepreneurship, branding, creativity and building independent businesses. My work and entrepreneurial journey have also been covered by publications including The New York Times, Handelszeitung, NZZ, ELLE etc
I enjoy connecting creative vision with strategic thinking. Building brands that are not only visually compelling but commercially meaningful. Whether developing products, shaping visual identities, designing experiences or defining long-term positioning, I believe the strongest brands have a clear point of view.
Outside of client work, I'm currently documenting the redesign of my first house in Sitges, Barcelona, Spain (IG @casa.y1504). It's become another creative outlet, a place to explore architecture and interiors and a (future) way of life.
Honours such as the Swiss Design Awards, the Swiss Design Prize for Young Entrepreneurs, and multiple museum acquisitions have recognised my work, but what motivates me most is building things that people genuinely connect with.
Curiosity fuels everything I do. I love researching, questioning assumptions and turning ideas into reality. I'm happiest moving between strategy and execution, always looking for thoughtful ways to bring creativity and business together."
Connect at
IG @yvonne_reichmuth
LinkedIn Yvonne Reichmuth
Contact at
info@yvonne-reichmuth.ch
Visit at
YVY Showroom, Feldeggstrasse 39 8008 Zurich (by appointment only)
yvy.ch
@yvyleather
Awards:
BAK Swiss Design Awards, Winner in Fashion + Textile Design
Swiss Design Prize, Winner in Category Swiss Textiles Prize for Young Fashion Entrepreneurs
Swiss Design Prize, Nominated twice in Category Fashion
Work Grant - Pro Helvetia Production Funding
Work Grant - Pro Helvetia Project Extension
Young Talent Award by Premium Berlin, Winner in Category Accessory Designer
The Future of Fashion Award by Premiere Classe
Who is Who Zurich
NZZ Best Dressed Switzerland Top 20
Top 100 Women in Business Switzerland
Guest lectures / Jury:
FHNW (Branding & Business, University of the Arts Basel)
ZHAW (Zurich University of Applied Science, Preneurship)
F+F (Accessories, Fashion Design School Zurich)
ZHDK (Trends & Identity, University of the Arts Zurich)
STF (Luxury & Lifestyle, Fashion and Textile School)
Swiss Management Forum
Luxury Innovation Award
Former Commercial clients for branding / consulting / artdirection / styling :
atupri
Coca-Cola (Valser)
coop
economiesuisse
erdgas
Fogal
gadget records
Hear the world
Koch Optik
Lacoste
Loeb
L’Oréal
Manor
Maurice Lacroix Watches
Migros
Nike
NRJ
Post
Rega
sana gate
SBB
SI Sport
Skoda
Skynd
Swarovski
Universal Music
Volvo
Wander
etc.